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Vantiv Integrated Payments and UniteU Partner to Bring Omnichannel Solutions to American Workwear

Partnership delivers true omnichannel experience online and at all eight American’s Whistle Workwear retail stores

CINCINNATI, Nov. 9 2015Vantiv Integrated Payments, a Vantiv company (NYSE: VNTV) and a provider of payments technology and services for small and medium-sized businesses (SMBs), today announced its partnership with UniteU Technologies, a leading omnichannel platform provider, to bring seamless in-store and online payments to retailers, as well as multi-channel gift card integration. The first merchant to launch with the new offering is American Workwear, a work clothing and footwear retailer that operates eight “Whistle Workwear” branded stores in the state of Washington.

American Workwear has been a growing regional leader in its segment for more than 20 years, with more store openings planned for 2016. The new partnership leverages Vantiv Integrated Payments’ services in-store with the Microsoft RMS point-of-sale retail system, as well as online with UniteU’s integrated commerce platform.

“American Workwear’s motto is ‘tough clothes for tough people,’ and we’re committed to helping it provide the best possible retail experience for its customer,” said Soumen Das, chief executive officer and founder at UniteU. “Our relationship with Vantiv Integrated Payments enables businesses such as American Workwear to provide continuity and security across both in-store and online channels.”

In addition to integration and coordination of cross-channel payments, American Workwear customers are also now able to seamlessly use Mercury-powered gift cards,  MercuryGift,  both in-store and online. Customers can also purchase the gift cards online as well. Together Vantiv Integrated Payments and UniteU deliver a true omnichannel experience, allowing customers to view products available for purchase at their local store, displaying inventory counts and also marketing “online only” products.

“Given UniteU’s expertise and deep retail experience and Vantiv Integrated Payments’ knowledge, it is a natural fit to work together to building American Workwear’s omnichannel platform,” said Matt Ozvat, vice president developer integrations, at Vantiv. “Several of our other retailers are launching with the solution soon, and we’re excited to be able to offer this next-generation shopping experience that retailers are seeking to create.”


ABOUT UniteU
UniteU creates technology that allows retailers to provide unified commerce experiences across channels and devices. UniteU offers a wide range of modular omnichannel commerce solutions and services including responsive eCommerce websites for desktops and tablets, Hybrid Responsive™ mobile commerce sites, Omnichannel Suite™, UMO™ integrated mobile POS for transacting in-store and at events, SendReady™ email address validation services and UniteU Commerce™, UniteU’s powerful software-as-a-service (SaaS) commerce platform and infrastructure that embodies more than 15 years of omnichannel insights and high-volume experience. UniteU's superior technology and performance has resulted in an impressive client list that includes Joes Jeans, the Miami HEAT, and all Worldwide Golf properties and brands, including Edwin Watts and Roger Dunn.


ABOUT Vantiv Integrated Payments
Vantiv Integrated Payments, a Vantiv company, (NYSE: VNTV), is simplifying business by partnering with software companies and technology services firms to embed payment processing in front and back office applications. Vantiv Integrated Payments' commerce technology is integrated into a broad set of point of sale systems, reaching merchants through an extensive partner network of more than 3,000 point-of-sale software developers and value-added resellers. Vantiv Integrated Payments' award-winning customer service and value-added solutions help merchants streamline their business and build revenue through simple to use commerce solutions. For more information, visit www.mercurypay.com.


ABOUT VANTIV
Vantiv, Inc. (NYSE: VNTV) is a leading payment processor differentiated by an integrated technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes, enabling them to address their payment processing needs through a single provider. We build strong relationships with our customers, helping them become more efficient, more secure and more successful. Vantiv is the second largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S. The company's growth strategy includes expanding further into high-growth channels and verticals, including integrated payments, ecommerce, and merchant bank.


CONTACTS

Lori Stafford-Thomas
Director, Public Relations
970-335-4904
lori.stafford-thomas@vantiv.com

Beth Sullivan
Manager, External Communications
513-900-4212
elizabeth.sullivan@vantiv.com


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