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giftcard Program

Coffee Shop Enhances Customer Experience with Stored-Value Card Program

Matt Downs

With eight locations, Durango Joe’s is a beloved institution in Durango and Northern New Mexico for people that love a coffee house culture. Joe Lloyd founded the first Durango Joe’s in 2003 as a gathering place for the community with a focus on a great customer experience. As a Vantiv Integrated Payments customer for six years, Lloyd understands how new payments and loyalty technology can help smaller businesses compete with larger brands. As Durango Joe’s expands, Vantiv Integrated Payments continues to be a partner that not only grows with them, but also brings new ideas to ultimately improve the business.

One of the most recent concepts for Durango Joe’s is the Mercury StoreCard™ — a gift, reward, mobile payments and promotions card all-in-one product available to all Vantiv Integrated Payments merchants. As mobile payments become ubiquitous, it’s important for merchants of all sizes to offer their customers a way to connect with the brand and pay using a smartphone. The Mercury StoreCard technology seamlessly integrates into existing point of sale systems and enables merchants to offer a stored-value card with a cash-back reward option to drive customer retention.

“The StoreCard technology complements what we are already doing, which is creating a great customer experience,” said Lloyd. “The process is easy, not complicated. A great feature of StoreCard is the reload feature. It automatically reloads money on your card when you get down to a certain denomination so customers feel inclined to come back. Customers can also get a percentage back in cash. We are totally onboard with this technology and we are excited to see where this takes us.”

You can learn more about Durango Joe’s and its customer loyalty program here: https://www.youtube.com/watch?v=_XQV-_fBhB8

Mercury StoreCard was named a finalist earlier this year in the prepaid category for the 2014 Innovator Awards® hosted by Pymnts.com®.

* The 2014 Innovator Awards and Pymnts.com are registered marks belonging to one or more unaffiliated third parties that do not endorse or sponsor Vantiv Integrated Payments, LLC.

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