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3 Ecommerce Trends Driving Business Today

By Lori Stafford-Thomas

Ecommerce is stretching consumers’ shopping boundaries. In 2013, 191 million U.S. citizens went online to browse products, compare prices, and ultimately purchase merchandise.1 These figures are projected to surpass 200 million in 2015.1 In this blog, we’ll explore a few aspects of the ever-expanding ecommerce landscape. 

Most popular items 

Consumers are heading to the web to spend their money – eight out of ten U.S. adults have purchased something online.2 Electronics top the list as the most popular item purchased, followed closely by fashion and apparel, and books.3 Consumers shop online year-round, with activity spiking during the holiday season.

Rising mobile payments 

Mobile payment adoption is on the rise. Smartphones are fueling spending with 84 percent of consumers using their phone to contact a business or make a purchase.4 Mobile retail commerce revenue in the U.S. is estimated to reach $17 billion in 2014, up from $8 billion in 2012.5 

Omnipresent omniconsumers 

Consumers are more connected to their digital devices than ever before. Today’s omniconsumers are seeking a consistent experience across all available shopping channels, in-store, online and via direct mail. Showrooming (buying online after browsing in-store) and webrooming (buying in-store after browsing online) are on nearly equal footing: 72 percent of U.S. shoppers showroom, while 78 percent webroom.6 


For more information about ecommerce for your business, contact us. 


1Statista, http://www.statista.com/statistics/183755/number-of-us-internet-shoppers-since-2009/, 2015.

2CPC Strategy Blog™, http://www.cpcstrategy.com/blog/2013/08/ecommerce-infographic/, August 2013.

3Statista, http://www.statista.com/statistics/410987/online-shopping-categories-countries/ , July 2014. 

4Mobile Payments Today™,  http://www.mobilepaymentstoday.com/static_media/filer_public/15/99/159978ca-face-4f02-8852-56aedb258936/think-mobile-first.pdf, April 2014.

5Statista, http://www.statista.com/statistics/209305/us-mobile-commerce-forecast-timeline/, 2015. 

6Statista, http://www.statista.com/statistics/298472/us-webrooming-and-showrooming-penetration/, 2015.


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