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ecommerce customer experience

How Improving Your Ecommerce Customer Experience Can Help Increase Sales

By Adam Sanders

There are not enough hours in the day for most Americans. After 7.7 hours sleeping, 8.7 hours working, 2.5 hours enjoying sport and leisure activities, and 3.4 hours on caring for others, eating and drinking, and household activities,1 not a whole lot of time is left for one of our favorite pastimes– shopping.

Even as we spend more money on goods and services ($3.1 trillion in 2014, up from $2.98 trillion in 2012),2 we’re taking less time to do it – 43 minutes a day, on average, down from 48.6 minutes in 2003.3 This number could decrease even further as visits to brick and mortar stores give way to online shopping.

Today’s busy consumers expect retailers to be everywhere they are, and four out of five spend at least 50 percent of their shopping time online.4 As consumers embrace ecommerce and omnicommerce – a seamless customer experience across all available shopping channels including brick-and-mortar, online, mobile, and catalog – merchants are responding by adopting new technologies such as mobile payments, POS tablets, and in-store kiosks that link with ecommerce sites.

All signs point to increased ecommerce sales– forecasts are for $370 billion in ecommerce sales by 2017.2 Merchants who don’t have the right ecommerce technology to meet customer demand stand to miss out on significant sales.

If you haven’t yet addressed ecommerce for your business, you’re not alone. In addition to security concerns, many small and medium sized merchants cite lack of technology resources and issues with inventory management as obstacles they face. Help is available from integrated payment providers like Vantiv Integrated Payments . In partnership with a vast network of value added resellers, Vantiv Integrated Payments is helping merchants of all sizes access ecommerce solutions that are right for their business.

Contact us to find out how ecommerce and related technology can help you increase sales by meeting the demands of your customers for a shopping experience that fits into their busy lives.

1 U.S. Department of Labor, http://www.bls.gov/tus/charts/, 2014

2 Statista, http://www.statista.com/statistics/243448/holiday-retail-industry-sales-in-the-united-states/, 2014

3 24/7 Wall St , http://247wallst.com/special-report/2013/07/01/what-americans-do-when-not-at-work/2/, 2013 

4 Loyalty360, Marketing Technology: The Right Foundation Helps Businesses Align with Customer Expectations, 10/03/2014

 

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