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Start Accepting Credit Card Payments Online Today

brant schelhaas

Are you opening a brand new business selling goods or service online?  Are you looking to expand your sales channels and customer base via the Internet and eCommerce? Whatever the instigator, starting an eCommerce store is a great move in today’s retail climate. You can use an eCommerce business to sell products of any kind or to offer a service, such as online consultations. In fact, eCommerce sales are increasing at a much higher rate of growth than traditional brick-and-mortar stores are. Getting started accepting credit card payments online is relatively easy and low-cost, but there are some things you’ll need to consider before you get started.

Benefits of buying, shopping online—for you and for your customers

As you probably already know, there are many benefits of offering goods or services for purchase on the internet, including:

  • Buyers and shoppers save time by being able to shop from the comfort of their homes (or anywhere else), without having to fight through the crowds at malls or big box stores
  • Buyers and shoppers enjoy the convenience of being able to shop anytime, 24/7.
  • Shoppers can easily compare prices at multiple eCommerce stores, side by side.
  • Shoppers appreciate having access to a wider variety of goods and services online than they have at any given brick-and-mortar store.

What’s more, you’ll save money by reducing your overhead costs—such as rent and utilities—and your payroll costs.

Getting your eCommerce store off the ground

Here are some things you’ll need to consider when you’re considering setting up a store online:

  • Who will build your website. If you have the skills to build your own website, doing it yourself is obviously the most cost-effective. You’ll need to build an easy-to-use, attractive, modern website on which consumers can buy your products. You’ll need to consider whether you’ll integrate with popular web payment methods like PayPal or if you’ll process all transactions directly on your site. The website should include:
    • A shopping cart with which shoppers can select and purchase their goods
    • Secure checkout that protects your customers’ data, using such technologies as SSL, encryption or tokenization
  • Who will host your website. You’ll need to decide on your eCommerce website hosting service, which is the company that will host your online store on their servers. It’s important that you choose a hosting package specifically tailored for eCommerce sites since other packages may not contain the services, tools and bandwidth you need to keep your store running smoothly on a day-to-day basis.
  • How will you drive traffic to your website. Sure, it’s great that you have virtually all users of the whole world wide web as your potential customers—but what good is that if no one knows about your store? You need to consider how you’ll attract customers to your eCommerce site. Some potential digital marketing techniques include:
    • Organic search engine optimization (SEO)
    • Paid search/advertising
    • Social media campaigns
    • Promoting your new eCommerce site in your existing brick-and-mortar stores (if you have them)

Selling online is a must in the future of retail

This much we know is true: those retailers and other service providers who don’t find a way to sell their products online will quickly see their customers take their money elsewhere. Consider creating a user-friendly, modern website to sell your goods or services online and build a stronger brand presence and more loyal customer base.

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