Companies blend technology for new point of sale marketing power
DURANGO, CO – May 16, 2012
Mercury Payment Systems® today announced the acquisition of Sundrop® Mobile, a pioneer in mobile and social loyalty marketing. It marks Mercury’s first acquisition since its founding in 2001, as well as the first card-less mobile loyalty program integrated with payment processing.
“Sundrop’s forward-thinking loyalty product is seamlessly integrated to point-of -sale (POS) systems, making it a perfect match for Mercury,” said Matt Taylor, Chief Executive Officer. “Mercury has been at the forefront of POS-integrated payments acceptance, and our technology is now built into more than 500 systems. With this acquisition, Mercury will leverage our extensive developer channel presence to lead the way in integrated POS mobile and social marketing.”
Following the integration of Sundrop’s operations and technology, Mercury’s POS partner network will begin offering their merchant customers an innovative mobile loyalty solution that is also integrated with Mercury’s secure payment processing platform.
“Most importantly, this technology blend will help merchants increase profitability with a mobile loyalty program that makes it easy to engage and reward their best customers,” Taylor said.
“Combining Sundrop’s technology with Mercury’s solid execution and strategic vision is an obvious next-step for us in bringing our services immediately to scale,” said Travis Priest, Chief Executive Officer of Sundrop Mobile. Priest will be joining Mercury as Vice President of Loyalty, where he will lead Mercury’s strategy and execution in this space.
Beta POS integrations of the new Mercury loyalty product are underway. Full details will be released at the Retail Solutions Providers Association (RSPA) show, RetailNOW, in late July in Las Vegas. For information, contact Mercury at 800-846-4472.
About Mercury Payment Systems
Mercury Payment Systems is one of the fastest-growing payment processing companies in North America. Mercury is a trusted, award-winning channel partner to over 500 point-of-sale (POS) Independent Software Vendors and 2,500 POS Value Added Resellers, delivering secure and reliable integrated payments and visionary technology leadership to the industry. Mercury is pioneering the “Social POS,” empowering its merchants to identify, acquire and retain customers through unique engagement and closed-loop measurement using Mercury’s patent-pending SaaS mobile loyalty platform. www.MercuryPay.com.
Mercury Payment Systems
800-846-4472 ext 3472