Mercury Delivers Industry’s First Mobile, Social Loyalty Offering to Boost SMB Revenue and Retention at POS

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Durango, CO – July 27, 2012Mercury® today announced MercuryLoyalty™ – the industry’s first card-less loyalty solution that integrates mobile and social technology into point-of-sale (POS) systems across the country.

MercuryLoyalty was designed specifically for small- to medium-sized businesses (SMB) to increase revenue and customer retention using the latest in social and mobile technologies – helping put them on the same loyalty marketing playing field as big box retailers. Using MercuryLoyalty, SMBs can more easily attract new customers, retain existing customers, better understand buying behaviors, improve customer engagement, and measure ROI – all automatically. Additionally, the MercuryLoyalty offering creates differentiation opportunities and a new revenue stream for Mercury’s developer and reseller partners.

Available immediately through Mercury’s extensive partner network, the new MercuryLoyalty offering will also be demonstrated at the RetailNOW 2012 conference in Las Vegas, Nevada (July 28 – Aug.1) and has been extensively Beta tested by Mercury customers including Yogurtini, a fast-growing frozen-yogurt company with franchise locations nationwide.

“We strive to have our Yogurtini franchisees create individual relationships with their customers,” said Carell Grass, VP of Operations at Yogurtini. “And the MercuryLoyalty program gives us a powerful but personal approach to initiate conversations with customers that’s easy to use – for them and us. With MercuryLoyalty, we’ve been able to introduce new products, provide special offers, and better understand our customers’ behavior – all of which have helped increase loyalty and revenue.”

For merchants using MercuryLoyalty, customers simply sign in at the POS using a mobile device and are instantly credited and rewarded for their transaction. The data from the purchase is bundled with their previous shopping history – including info from any previous card-based loyalty system – and stored in memory for the life of the POS. In addition, MercuryLoyalty supports Mercury’s patent-pending, closed-loop coupon redemption process. Together, these tools provide cumulative intelligence that helps merchants reduce operating costs and support issues while creating highly customized offers to loyal customers based on past purchases and anticipated future needs.

“Building highly-engaged, profitable relationships with consumers continues to be the number one challenge for most retailers – and the companies that serve them,” said Matt Taylor, CEO, Mercury. “At Mercury, we want to help remove that barrier by offering smart, easy-to-use and affordable new solutions like MercuryLoyalty. MercuryLoyalty gives everyone in the retail value chain – from developers to resellers to merchants – a way to increase revenue and differentiate their business. We’re excited about the possibilities it represents and the opportunity we have to lead the way in integrated POS mobile and social marketing.”

MercuryLoyalty – along with the company’s new branding initiative – marks the next in a series of steps aimed at enabling Mercury to better serve its partners and the SMB market. Along with the acquisition of Sundrop, Inc. earlier this year — which led to the creation of MercuryLoyalty – the company is investing in new technologies and services in key areas including mobile and social to continue driving revenue and growth opportunities for its partners and customers.

According to Aberdeen Group’s “Next Generation Customer Loyalty” report, while only 24 percent of retail respondents used a centralized, cross-channel customer loyalty platform in 2011, an additional 62 percent plan to implement the technology in 2012 or 2013. And with mobile devices achieving greater worldwide market penetration than bank accounts, safe drinking water and electricity (source: Chetan Sharma Technology & Strategy Consulting) and m-commerce expected to reach $31 billion by 2015 (source: eMarketer), the time has never been better for a mobile-social loyalty solution.

For more information on MercuryLoyalty or any Mercury solutions, please visit: www.MercuryPay.com.

Media Contacts:

Jan Owen
Mercury
800.846.4472 ext 3472
JOwen@MercuryPay.com

Sharen Santoski
for Mercury
617.241.5122
Sharen@SantoskiPR.com

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